Dubai’s skyline is set to welcome an ambitious new addition as Mercedes-Benz partners with local developer Binghatti to create a fully branded urban destination unlike anything the city has seen before.
Rather than a single tower, the project will take shape as an expansive multi-tower district designed to function as a complete city within a city. Officially known as Mercedes-Benz Places – Binghatti City, the development will rise in the Meydan area and span approximately nine million square feet.
A City Designed Around Luxury Living
The master-planned district will blend high-end residential towers with a carefully curated mix of lifestyle spaces. Residents can expect tree-lined boulevards, landscaped parks, retail promenades, wellness and sports facilities, cultural venues, and dining destinations — all connected through an integrated urban ecosystem focused on walkability and convenience.
Everyday essentials will be located within close reach, reinforcing the project’s goal of offering a seamless live-work-leisure environment inside a single community valued at around AED 30 billion.
Mercedes-Benz Design Philosophy, Built Into Architecture
What sets this development apart is the application of Mercedes-Benz’s signature “Sensual Purity” design language beyond automobiles and into large-scale architecture. The brand’s design ethos will influence the look and feel of the towers, public spaces, and overall layout — translating precision, elegance, and innovation into the built environment.
A Familiar Partnership With Big Ambitions
Binghatti is no stranger to high-profile branded developments in Dubai. The developer is also behind landmark projects such as the watch-inspired Burj Binghatti and Mercedes-Benz branded residences in Downtown Dubai. This latest collaboration expands that relationship on a much larger scale.
Leadership Perspectives
Speaking at the project’s unveiling in Stuttgart, Mathias Geisen, Member of the Board of Management at Mercedes-Benz Group AG (Marketing & Sales), highlighted that the project represents a natural evolution of the brand’s vision — extending the Mercedes-Benz experience into everyday living environments.
Meanwhile, Muhammad Binghatti, Chairman of Binghatti Developers, emphasized that both brands share a commitment to excellence, craftsmanship, and timeless design — values that will shape the district from concept to completion.
A New Landmark in the Making
Envisioned as a world-class urban destination, Mercedes-Benz Places – Binghatti City aims to become one of Dubai’s most distinctive residential districts. By combining luxury, innovation, and community-focused planning, the project is positioned to redefine what branded living can look like in the UAE.
As Dubai continues to push boundaries in real estate and design, this Mercedes-Benz city looks set to become another bold statement on the global stage.
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